carsales.com Proposition: There's a used car for every driver Insight: It is used car's imperfections/quirks that make them feel special to owners Idea: Match people's imperfections with car's imperfections
IKEA Buy Back Proposition: Give your furniture a second life Insight: When furniture is thrown away, their purpose no longer exists.
Heaps Normal Proposition: Beer without the consequences Insight: Australian's have an idealisation of excessive drinking behaviour Idea: Embed Heaps Normal and its benefits into this culture through an iconic drinking song
Nicorette Prop: Nicorette helps you break your habit
Tourism NZ Proposition: Winter's different in New Zealand
squarespace Proposition: Don't just dream it, build a website
HCFPetInsurance Prop: Pets, they're part of the family too.
Taronga Zoo Prop: Every ticket to Taronga Zoo helps animals in the wild.
Thematically linked to springboard: Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?
**Some aspects of this project may be subject to confidentially agreements. Further details and my role in them are available upon request.**
