Urban Protect

Whilst working at Hulsbosch, I utilised market research to create an informed branding and package design of the new premium skincare brand Urban Protect. The product's market filling advantage of blue-light protection, informed the brand identity of luxe defence technology with a cosmopolitan sophistication. Through adapting a simplistic, restrained and modern aesthetic, the brand situates itself as relevant and adaptable into modern lifestyles.

The branding options are motived by the brand principals: Reflection, protection, Blue Light and Urban Tactility.
The final designs mobilise a restrained approach, focusing on only one or two principals to ensure the packaging appeals to the premium target market while clearly visually communicating the blue light reflection feature, resulting in strong shelf impact.

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